Website design is a crucial aspect of any business as it can significantly impact conversion rates. The goal of website design for conversions is to make it easy and compelling for users to take desired actions. Important elements of website design for conversions include usability, visual appeal, and prominent calls to action. Regular monitoring and adaptation of the design based on analytics and customer needs is also necessary. By implementing these practices, businesses can increase conversions and improve their online presence.

User experience (UX) is critical to website conversions and encompasses design, content, and functionality. Positive UX increases user satisfaction, engagement, and loyalty, leading to higher conversion rates. Professional website designers have the skills and expertise to create user-friendly and easy-to-navigate websites that deliver results and improve conversion rates.

A 404 error page is the most common type of error on the web and means “File Not Found”. By customising the 404 page, brands can improve the user experience and direct users to certain pages on their website. It's an opportunity to express creativity and provide a quirky tagline or image to put a smile back on the user's face. An effective 404 page can encourage users to overlook the error and stay on the website.

The author switched from using WordPress to Squarespace for building clients’ websites due to several reasons. Squarespace is simpler and more user-friendly, enabling clients to make simple changes without relying on a developer. Squarespace’s design and functionality emphasise clean and functional sites, while cost effectiveness is also a factor, with discounts for annual plans and different pricing plans. Squarespace also offers more security, with less risk of getting hacked and no need for daily backups. In summary, Squarespace is easier to use, cost-effective, and more secure than WordPress.

Creating a marketing plan can benefit a small business by improving understanding of the business, target audience, competition, and risk management. The plan includes a mission statement, KPIs, target audience, competitors, content and strategies, and a budget. Setting SMART goals helps to measure success, while understanding the target audience helps to tailor marketing strategies. Finally, itemising costs and allocating tasks helps to put the plan into action.