Why you need a custom 404 Error Page

Oh no the big scary 404 Error Page!

Have you ever landed on this page and not known where to go next? It happens all the time and far too often we see brands not taking advantage of customising this page to help give their website users a friendly push in the right direction.

So, what does a 404 Error mean and why does it need its own page?

The 404 error is the most common type of error on the web and means “File Not Found”. This occurs when users follow a broken or a non-existing URL to your website.

By having a personalised 404 page, you provide yourself the chance to improve the experience of your site users. The benefit of creating your own 404 error page is that you may use your creativity to its fullest extent. It’s a super easy way to further express your message and direct your customer and clients to certain pages on your website and hopefully the resources they need.

Also, just in case your website user is feeling frustrated by being unable to access the webpage they want, you can customise the page with a quirky tagline or image to help put a smile back on their dial. Therefore, even if making a beautiful 404 page is generally not your top priority when building a new website, it can be worthwhile to give it some thought.

When done correctly, an effective 404 page encourages users to overlook the error and keeps them on your website.

Do you have a website that needs an upgrade? Get in touch with us today to book a 30 minute Consult Call.