Why you need a custom 404 Error Page

A 404 error page is the most common type of error on the web and means “File Not Found”. By customising the 404 page, brands can improve the user experience and direct users to certain pages on their website. It's an opportunity to express creativity and provide a quirky tagline or image to put a smile back on the user's face. An effective 404 page can encourage users to overlook the error and stay on the website.