Why Blogging Matters for Your Website & SEO (And How to Get Started)
If you’ve ever wondered whether blogging is still relevant in 2025, the answer is a big yes. A well-maintained blog isn’t just a nice-to-have, it’s one of the most powerful tools you can use to improve your website’s SEO, attract the right audience, and position yourself as an expert in your field.
But where do you start? And what should you even be blogging about? Let’s break it down.
Why Blogging is Essential for SEO
Search engines love fresh, relevant content. A regularly updated blog signals to Google that your site is active, valuable, and worth ranking higher in search results.
Here’s how blogging directly impacts your SEO:
1. Helps You Rank for More Keywords
Every blog post is another opportunity to target the search terms your audience is looking for. Without a blog, your website is limited to the keywords on your core pages (home, about, services). But with blogging, you can expand your reach by answering the exact questions potential customers are asking.
For example, if you’re a wedding photographer, your blog could include:
“How to choose the perfect wedding photographer”
“Best outdoor wedding locations in South West WA”
“How to pose naturally in wedding photos”
Each of these posts targets different search queries, helping your website appear in more searches.
2. Increases Website Traffic
Blogging creates content that people can discover through Google, social media, and other websites. If someone searches for “best website design tips for small businesses” and lands on your blog, that’s a potential customer who might not have found you otherwise.
Well-written blogs keep visitors on your site longer, which tells Google your content is useful, boosting your rankings even further.
3. Builds Authority & Trust
A blog allows you to share your expertise and prove that you know your stuff. This builds credibility with both search engines and potential customers.
Think about it, who would you trust more?
✅ A website with a detailed blog full of industry insights, helpful guides, and valuable advice?
❌ Or a website with just a few generic service pages and no fresh content?
When your blog provides genuinely helpful information, visitors see you as an expert before they even contact you.
4. Encourages Backlinks (Which Boosts SEO Even More)
Backlinks (when another website links to yours) are one of the biggest ranking factors in SEO. The more high-quality sites that link to your blog content, the more Google sees your site as credible and ranks it higher.
Blogging gives people a reason to link to your site. A well-researched guide or industry insights post is much more likely to get shared than your services page.
How to Get Started with Blogging on Your Website
Ready to start blogging but not sure where to begin? Follow these simple steps:
1. Choose Topics Your Audience Cares About
Your blog should answer questions your ideal customers are already asking. Not sure what they’re searching for? Try these ideas:
Think about FAQs from your clients
Use Google’s autocomplete (start typing a keyword and see what pops up)
Check “People also ask” and “Related searches” on Google
Use tools like AnswerThePublic or Ubersuggest
2. Structure Your Blog for SEO & Readability
A blog post shouldn’t be a wall of text. Make it easy to read and skim by including:
✔ A clear, compelling headline (e.g., “5 Simple Ways to Improve Your Website SEO”)
✔ An engaging introduction (hook your reader in the first few lines)
✔ Subheadings (H2 & H3) to break up sections
✔ Bullet points & numbered lists for easy reading
✔ Short paragraphs (2–3 sentences max)
✔ Internal links (link to other relevant pages on your site)
✔ A call to action (e.g., “Need help with your website? Get in touch!”)
3. Optimise for SEO Without Overdoing It
SEO matters, but stuffing your blog with keywords will do more harm than good. Instead, focus on:
Using your target keyword naturally in the title, URL, and throughout the post.
Writing for humans first (Google favours user-friendly content).
Adding relevant images with alt text.
Including a meta title & description (the snippet that appears in search results).
4. Stay Consistent
One blog post won’t magically skyrocket your SEO overnight. The key is consistency. Aim for at least one high-quality blog post per month - more if possible.
If time is tight, plan out topics in advance and batch-write your content.
5. Promote Your Blog
Don’t just post your blog and hope people find it - promote it!
Share it on social media.
Include it in your email newsletter.
Link to it from your other website pages.
Repurpose it into Instagram posts, Reels, or LinkedIn articles
Final Thoughts
Blogging isn’t just about filling your website with words; it’s a powerful strategy to improve your SEO, build credibility, and attract more of the right customers.
If you’ve been putting off blogging because it feels overwhelming, start small. Pick one topic, write a helpful post, and get it published. The more you do it, the easier it gets, and your website (and business) will thank you for it.
About the Author
Ashleigh is a website and marketing expert with a double degree in Journalism and Marketing and over 10 years of experience designing websites. She has built and worked on over 400 websites and is constantly upskilling in SEO, UX, and AI to stay ahead of the game. When she’s not creating high-performing websites, she’s juggling life as a business owner, twin mum, and coffee enthusiast.
