Is It Possible to Build a Business Without a Website?
We all know that social media is a powerhouse for visibility. But can a business truly survive without a website?
Short answer: No. (And the GoDaddy CEO agrees.)
Many small businesses rely only on platforms like Instagram, TikTok, and Facebook to connect with customers. It feels easy, right? No need to maintain a website, and you get instant engagement.
But here’s the issue. You don’t own it.
Your account? Rented space.
Your audience? Subject to an algorithm.
Your business? At the mercy of Big Tech.
GoDaddy’s CEO Aman Bhutani recently shared his insights on why websites are still the foundation of a strong online presence. In an era dominated by social media, his perspective is a reminder that businesses need their own digital home.
👉 Read the full interview on The Verge
Why a Website is Still Essential in 2024
If you are still wondering whether you really need a website, here is why it is non-negotiable.
✔️ It is Your Digital Storefront.
Your website is the only place where you control the entire customer experience. From branding to messaging to lead capture, there are no distractions, no competing content, and no sudden algorithm shifts.
✔️ SEO Creates Long-Term Visibility.
Unlike social media, which rewards trends and short bursts of engagement, websites grow in value over time. A well-optimised website can drive traffic for years. An Instagram post lasts about 48 hours.
✔️ You Own It. No One Can Take It Away.
If Instagram changed its rules tomorrow, how much of your business would you lose? Your website is yours forever.
How to Use Social Media and Your Website Together
The best strategy is to use social media to drive traffic to your website. Here’s how:
1.Make Your Website the Hub
Your social bios should link back to your site. If someone wants to book, buy, or contact you, send them to your website, not your DMs.
2. Capture Leads, Not Just Likes
Social media engagement is nice, but it is temporary. Your website lets you build an email list, create direct relationships, and nurture customers beyond a fleeting post.
2. Think Long-Term, Not Just Viral
Virality is fun, but consistency wins. SEO-optimised blog posts, landing pages, and resources on your website create ongoing traffic without relying on social trends.
Who Benefits Most from Owning a Website?
✔ Small Business Owners. More control, more credibility, more stability.
✔ Service Providers. Establishes trust and professionalism. No more “link in bio” frustration.
✔ E-commerce Brands. Direct sales, no middleman, no unexpected platform changes.
And who is at risk without one?
✔ Businesses relying only on social media. They risk losing everything if their account is hacked, suspended, or deprioritised in the algorithm.
✔ Consumers. If a brand doesn’t have a website, customers may question its legitimacy.
The Bigger Picture: Why Websites Still Matter
Beyond individual businesses, owning your digital presence keeps the internet decentralised. Instead of relying on a handful of big tech platforms, businesses retain control over their brand, their audience, and their future.
A stronger focus on websites also means:
Better data privacy. No shady algorithm tracking every move..
More sustainable businesses. A website works for you 24/7, unlike a viral post that fades in 48 hours.
Less dependence on social media giants. If TikTok or Instagram changes overnight, your business doesn’t crumble.
Final Thoughts: Own Your Business, Own Your Website.
Social media is a fantastic tool, but it is just that. A tool. It should never be the foundation of your business.
If you don’t have a website yet, it is time to build one. Your brand, your rules, your digital home.
Ready to get started?
Let’s build a website that actually works for your business.
About the Author
Ashleigh is a website and marketing expert with a double degree in Journalism and Marketing and over 10 years of experience designing websites. She has built and worked on over 400 websites and is constantly upskilling in SEO, UX, and AI to stay ahead of the game. When she’s not creating high-performing websites, she’s juggling life as a business owner, twin mum, and coffee enthusiast.
