Turn Website Traffic into Leads in 10 Easy Steps

So you've got this awesome website… But are you getting as much foot traffic as you'd like? Are those visitors sticking around long enough to become customers?

If you've been scratching your head, wondering why your website isn't performing as well as you'd hoped, this checklist might just be the missing piece. It's a chance to take a fresh look at your site and identify areas where you can make improvements.

This checklist will help you pinpoint the opportunities and guide you toward a website that converts visitors into customers like clockwork.

1. Clear Call-to-Action (CTA)

• Make it easy for visitors to know what to do next.

• CTAs should stand out and be action-driven: “Get a Quote,” “Book a Call,” or “Download the Guide.”

• Ensure each page has a relevant CTA.

2. Mobile-Responsive Design

• Over half of web traffic comes from mobile. Make sure your site looks good and works well on all devices (desktop, tablet, and mobile).

• Test all forms and buttons to ensure they are easy to use on mobile.

3. Fast Load Speed

• A slow website can lose leads before they even see your offer.

• Compress images and ensure your website loads in under 3 seconds.

• Use tools like Google PageSpeed Insights to test your site speed.Looking for a website designer who knows their stuff?

4. User-Friendly Navigation

• Keep your menu simple. Visitors should be able to find what they need without clicking through endless pages.

• Limit your top menu to 5-6 items max.

• Include a search bar if your website has a lot of content.

5. Trust Builders: Testimonials & Reviews

• Social proof is key. Display testimonials, reviews, or case studies on your homepage or services page.

• Don’t just list reviews—use photos or videos if possible.

6. Engaging Content

• Speak directly to your audience. Highlight the problems your service solves.

• Keep your copy short, sharp, and conversational.

• Use bullet points, headers, and visuals to break up long blocks of text.

7. Custom Forms for Lead Generation

• A simple form for visitors to fill out should be on your homepage, services page, and contact page.

• Only ask for essential information (name, email, maybe a message). Too many fields can turn people off.

• Include a privacy statement to build trust.

8. SEO-Optimised Pages

• Each page should have a unique meta title, description, and keywords.

• Ensure your URLs are clean and include your target keywords.

• Use alt tags on images for better search visibility.

9. Pop-Ups & Lead Magnets

• Offer something of value (like this checklist!) in exchange for an email address.

• Use pop-ups or sliders sparingly and make sure they don’t interrupt the user experience.

• Be clear about what your visitors will get—don’t bait-and-switch!

10. Google My Business Integration

• Ensure your Google My Business listing is up-to-date and integrated with your website.

• Add a “Get Reviews” button and actively encourage happy customers to leave reviews.

Bonus Tip: Update Regularly!

A stale website won’t convert as well as a fresh one. Review your website every quarter to ensure it’s still aligned with your business goals and user needs.

Let’s get your business climbing!

For more personalised advice or to help with implementation, get in touch with The Climb Collaborative. We’ll be your partner on the mountain to success.