How to set goals that ACTUALLY improve your business goals in 2024

You have decided 2024 is your year!

Good for you!

You open your business planner with all the intention of setting your business goals and… crickets…

Ok you maybe get one goal out to “launch your new service” but other than that it’s pretty much a blank page, we get it.

Which is why we are here to give you a new way to goal set and strategise that will ACTUALLY make you more money and/or provide you with more opportunities to grow your business!

In order to actually set goals that promote growth in your business you need to focus on 4 key areas of opportunity. These are your Processes and Tools, Offers and Value Ladder, Visibility and Retention.

Set aside 30 minutes, yes only 30 minutes! And start brainstorming ideas under each of these areas of your business. We have broken it down for you with examples below.

1. PROCESSES & TOOLS
Efficiency is the key to any successful business. At the end of the day, time is all of our biggest challenge, so how can we give you back more time to focus more on doing things in your business that really matter? The answer is SYSTEMS.

Have a look at all of the current programs you are using and systems you have in place to complete projects or services. Are there any tools or new systems you can put in place to streamline your systems? There are so many programs available now to help you automate your processes. For example:

• Adopting a customer management system, such as Dubsado.

• Streamlining meetings through tools like Calendly.

• Strategically scheduling social media content using platforms like Planoly.

2. OFFERS & VALUE LADDER
A diversified product or service portfolio not only attracts a broader audience but also maximises revenue potential.

So write down all of your current offers and services, is there anything you could add to provide another solution to your clients? Or perhaps you could package two of your existing offers to make a more valuable high ticket offer?

In addition to this consider arranging your products and offering in a value ladder with your freebies and lead magnets at the bottom of the ladder and your high ticket offers at the top of the ladder.

A value ladder is simply a strategic framework that outlines a progression of products or services, each priced and positioned to offer increasing value and benefits to customers.

Beginning with entry-level, low-cost offerings, the value ladder increases to more premium, high-ticket items or services. This tiered approach not only caters to customers with varying needs and budgets but also fosters trust and loyalty. For businesses, the value ladder serves as a roadmap for customer acquisition and retention, maximising revenue potential while delivering tailored solutions that align with evolving customer needs.
Within the OFFERINGS realm, contemplate:

• Creating new lead magnets that are inline with your services and solve a problem for you customers.

• Enhancing existing services based on feedback.

• Creating a middle of ladder offer such workshops or consultations. Make sure these offers provide a solution to your audience. Write it down, this is how you will market your new offer.

3. VISIBILITY
Increasing business visibility and awareness using marketing is crucial for capturing the attention of potential customers and standing out in a competitive market.

By leveraging various marketing strategies, such as social media campaigns, content marketing, and targeted advertisements, businesses can amplify their reach and engagement with their target audience.

Consistent branding, compelling storytelling, and interactive content can further enhance recognition and foster a strong connection with consumers.

Participating in industry events, collaborating with influencers, and optimising online presence through search engine optimisation (SEO) techniques can significantly boost visibility across multiple channels.

A well-rounded marketing strategy not only elevates brand awareness but also creates a loyal customer base, driving sustained growth and success.

Think about what new marketing platforms you could use and opportunities you could take in order to create more awareness for your brand and bring in more potential customers.

• Launching a podcast.

• Don’t forget about traditional marketing forms such as flyers and handouts, and getting out to networking events.

• Consistently updating your blog with insightful content - good for SEO.

• Venturing into platforms like TikTok or leveraging Facebook Ads for wider reach.

4. RETENTION
While acquiring new customers is essential, retaining them is just as important. Ideally you want your clients and customers to be so happy with the value and service you provide them that they WANT to work with you again and shout your name from the mountaintops.

In this section, focus on nurturing brand loyalty and driving repeat business.

Consider:

• Initiating an exclusive Facebook group to foster community engagement.

• Hosting recurring online workshops or webinars.

• Designing loyalty programs or offering special discounts to repeat patrons.

Remember goal planning is not just a tool but a mindset – a commitment to growth and innovation.

Once you have brainstormed your strategies under each of these pillars, write action steps down on how you will implement each strategy. Set dates or months that you will do it and stick to it. Changing anything in your business is hard, but embrace the change and know that it will lead to bigger things!

Need help to strategically grow your business in 2024? Book a Strategy Session with Ash and get clear on your business growth strategy.